BW Productions created a mobile beer truck for Castle Lite which travelled around South Africa to various Castle Lite sponsored events.
Pixel Project were asked to integrate a dance app into the truck for them. We worked closely with the agency, Liquorice and production company to create a successful, entertaining experience. The experience used motion graphics and animation triggered by people's dancing tracked by the Xbox Kinect. The result was people “Working it” and “Twerking it” for their beers.