Dew Rider

Mountain Dew / Liquorice

Mountain Dew wanted to reach a younger and more edgy audience. Coinciding with the Dew Tour, Pixel Project created a 3D BMX game. It had a unique South African flavour with a Xhosa main character and car guards. Complete with zombies and multiple urban levels from city streets, to scaffolding to the tops of towering skyscrapers. Players could pedal their way to collect dew drops, winning tickets and hampers.