An interactive augmented reality car that used the coloured in picture of the childs drawing.
A child would first colour in a picture of the volvo car and then hold the in store tablets over their picture.
An interactive 3d model of the car would appear with the exact colours that they used to colour in with.
The car was fully interactive and they could open doors and boot, look at engines, honk the horn, turn on the lights and even drive the car through a country scene.
There is a photo feature to take snapshots of your favourite angles.