An online game was developed to create awarness about the value of intellectual property.
The way to do it was to make the users aware of their own value and then install the respect for owning legal software.
The game used metaphors, adobe tools and icons from the adobe software suite to progress and guide the the hero through the story. Narrative and humour was used to drive the anti-piracy message home.
The game also launched in South America and was translated to spanish.