Research funded by the company shows consumers spend less time visiting dealerships and more time researching their purchase beforehand, with the latest findings showing that Aussies spend over 12 hours comparing cars online before entering a dealership.
The shopping-centre showroom will be targeted at consumers, with a range of experts at the store to help in the difficult decision-making process.
Developed software for a retail store experience.
The app showed live camera feeds of the exterior and interior of the showroom vehicle. Users can click on the hotspots to reveal info about the different features of the car. There is an enquiry form to capture users details. The system is managed with an online CMS to support different cars throughout store lifetime.
The system is mobile and is used in shopping mall activation as well as the instore setup.